Project Development and Design for Fried Chicken Concept for Celebrity Chef Tiffany Derry.
Located in Legacy West Food Hall, Roots Chicken Shack is a 315 sq. ft. ode to the most Southern of dishes, Fried Chicken. Working with the client it was important to bring a sense of her childhood and family life along with a fun and slightly refined vibe to the small but busy space.
Graphics are casual and quirky – southern slang, family stories and strategically placed signage and brand marks tie the concept together with the design creating a fun, casual place to pull up a seat and enjoy a cheat meal….